Comments on: Great example: viral marketing, online video and marketing to women.

By: Kathy

Kathy — Tue, 16 Feb 2010 16:21:33 +0000

It’s so nice to see a company consider the woman audience! great post.

By: Doghouser

Doghouser — Fri, 30 Oct 2009 14:59:05 +0000

Yet another ad campaign based on bashing men. I’m thinking if this was a beer commercial with men sending a woman to the kitchen “where she belongs” or sending a woman “to the doghouse” there would be public outcry. WTF is with the double standards people?

By: nikki

nikki — Mon, 19 Jan 2009 21:50:07 +0000

I question whether or not this ad was successful in bringing in more revenue. While it was a hit among women and passed around as a funny, viral video clip, did the buyer ever see this ad? Were any men influenced by this ad, or by their wives, to buy jewelry from JC Penny? With a report of “soft” jewelry sales and overall decline of 8% in the 5 weeks leading up to Jan 3rd (nationaljewelernetwork.com) I would assume not.

By: Yvette Hampton

Yvette Hampton — Wed, 14 Jan 2009 01:05:36 +0000

Great video. Thanks for sharing. Yes, THE most important thing in marketing is knowing your target market. I look forward to checking out more of your content. ) Yvette