Comments on: If You Want Women to Hear You, Sound Optimistic http://she-conomy.com/2009/01/12/if-you-want-women-to-hear-you-sound-optimistic/ A guys guide to marketing to women Thu, 29 Jul 2010 21:42:00 +0000 hourly 1 http://wordpress.com/ By: Share http://she-conomy.com/2009/01/12/if-you-want-women-to-hear-you-sound-optimistic/#comment-1926 Share Sat, 24 Jul 2010 06:18:14 +0000 http://she-conomy.com/?p=690#comment-1926 Dean Winters is hot as MAYHEM! Dean Winters is hot as MAYHEM!

]]> By: Trish Fischer http://she-conomy.com/2009/01/12/if-you-want-women-to-hear-you-sound-optimistic/#comment-1877 Trish Fischer Fri, 09 Jul 2010 13:39:50 +0000 http://she-conomy.com/?p=690#comment-1877 Optimism, to me, seems a no brainer for advertisers in today's scary world. This brings to mind the recent Allstate "mayhem" ads featuring Dean Winters as mayhem personified. The spots are darkly funny, but also a dark reminder of all the things that add stress to our lives in a world still battered by recession and pummeled by daily delivery of bad news ranging from the BP oil spill to horrifying weather-related disasters and devastating unemployment. We live in a time of mayhem. Many people are scared. But does that make adding to the scare fest a good marketing strategy? I think not -- even in an industry, such as insurance, that makes its money based on people's need to protect themselves from bad things. At this point in my life, I'd much rather see smart, funny ads that ring true in my world. Advertisers should not underestimate the power of laughter. Smart, funny ads keep the advertiser's name top of mind. Such ads make me grateful to the advertiser for entertaining me for 30 seconds and making my day a bit brighter. You can see the Allstate "Mayhem" ads at http://bit.ly/d9bgDs You can see great examples of smart, funny insurance ads at http://bit.ly/9qqmHe Optimism, to me, seems a no brainer for advertisers in today’s scary world. This brings to mind the recent Allstate “mayhem” ads featuring Dean Winters as mayhem personified. The spots are darkly funny, but also a dark reminder of all the things that add stress to our lives in a world still battered by recession and pummeled by daily delivery of bad news ranging from the BP oil spill to horrifying weather-related disasters and devastating unemployment. We live in a time of mayhem. Many people are scared. But does that make adding to the scare fest a good marketing strategy? I think not — even in an industry, such as insurance, that makes its money based on people’s need to protect themselves from bad things.

At this point in my life, I’d much rather see smart, funny ads that ring true in my world. Advertisers should not underestimate the power of laughter. Smart, funny ads keep the advertiser’s name top of mind. Such ads make me grateful to the advertiser for entertaining me for 30 seconds and making my day a bit brighter.

You can see the Allstate “Mayhem” ads at http://bit.ly/d9bgDs

You can see great examples of smart, funny insurance ads at http://bit.ly/9qqmHe

]]> By: Art Aiello http://she-conomy.com/2009/01/12/if-you-want-women-to-hear-you-sound-optimistic/#comment-393 Art Aiello Fri, 24 Apr 2009 18:59:01 +0000 http://she-conomy.com/?p=690#comment-393 Great advice! Optimism would seem to be valuable as a general rule. Who wants to buy something if their pessimistic about the future? Great advice! Optimism would seem to be valuable as a general rule. Who wants to buy something if their pessimistic about the future?

]]> By: Patty ,GH http://she-conomy.com/2009/01/12/if-you-want-women-to-hear-you-sound-optimistic/#comment-285 Patty ,GH Thu, 12 Mar 2009 22:02:18 +0000 http://she-conomy.com/?p=690#comment-285 agreed, and actually good advice nowadays for marketing to anyone. don't overdue it though, be honest.. agreed, and actually good advice nowadays for marketing to anyone. don’t overdue it though, be honest..

]]> By: AdWomen http://she-conomy.com/2009/01/12/if-you-want-women-to-hear-you-sound-optimistic/#comment-136 AdWomen Tue, 13 Jan 2009 18:16:36 +0000 http://she-conomy.com/?p=690#comment-136 Today, we need optimism to ... crisis, so women´s social features are now perfect. Will everyone notice and appreciate it? http://www.adwomen.org Today, we need optimism to … crisis, so women´s social features are now perfect. Will everyone notice and appreciate it?

http://www.adwomen.org

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