Comments on: Myths About Marketing to Women

By: Spot On Marketing Advice | The Marketing Spot

Spot On Marketing Advice | The Marketing Spot — Sun, 24 Apr 2011 13:50:43 +0000

[...] Myths About Marketing to Women by Stephanie Holland at She-conomy. 85 percent of all brand purchases are made by women. You should know this stuff. [...]

By: Marti Barletta

Marti Barletta — Mon, 08 Feb 2010 18:58:43 +0000

Fascinating how similar your myths and insights are to my Eight Myths of Marketing to Women: The Myth Resistor, published in the first edition of my book, Marketing to Women (2003). I guess it’s true there really is nothing new under the sun!

Marti Barletta, author, Marketing to Women
Second Edition (2006), now available in 17 languages

By: brett

brett — Thu, 07 Jan 2010 22:16:29 +0000

As to myth #1: Even when true, most guys I know want their wives involved in the buying/deciding process. 2 heads are better than 1. As to myth 3, my wife’s as much into tech as I am.

By: Molly Bradford

Molly Bradford — Wed, 16 Dec 2009 23:04:35 +0000

Stephanie,

I couldn’t agree more. (BTW – what is up w/ the “pee on the razor-pregger stick ad” – that agency gets an F!).

Can I buy you a cup of coffee and chat sometime (as in I send you a coffee gift certificate, you p/u said coffee, we chat.)

Molly

By: Gerry Myers

Gerry Myers — Tue, 09 Jun 2009 16:19:28 +0000

Stephanie
I agree. What more can you say. Advertisers really don’t get it.
Gerry