Comments on: Motrin’s Misfire: Women up in Arms http://she-conomy.com/2008/11/18/motrins-misfire-women-up-in-arms/ A guys guide to marketing to women Thu, 29 Jul 2010 21:42:00 +0000 hourly 1 http://wordpress.com/ By: kim http://she-conomy.com/2008/11/18/motrins-misfire-women-up-in-arms/#comment-796 kim Wed, 07 Oct 2009 22:56:34 +0000 http://sheconomy.wordpress.com/?p=603#comment-796 This is just the type of trype that companies are allowing to get put out there in the market cause they've let go of their more seasoned professionals and turned their creative over to 20 somethings who only remember how to be snarky (college days).....and think its cute. Reminds me of some of the customer service I've been running into lately. This is just the type of trype that companies are allowing to get put out there in the market cause they’ve let go of their more seasoned professionals and turned their creative over to 20 somethings who only remember how to be snarky (college days)…..and think its cute.

Reminds me of some of the customer service I’ve been running into lately.

]]> By: Men, Are You Comfortably Numb? You Must Listen to Women to Connect with Women « She-conomy http://she-conomy.com/2008/11/18/motrins-misfire-women-up-in-arms/#comment-645 Men, Are You Comfortably Numb? You Must Listen to Women to Connect with Women « She-conomy Thu, 27 Aug 2009 07:06:40 +0000 http://sheconomy.wordpress.com/?p=603#comment-645 [...] want to be insulted. A good example of how to do this in the wrong way would be Della (Dell) and Motrin. I have to say that Dell quickly made changes to their site based on the immediate responses of [...] [...] want to be insulted. A good example of how to do this in the wrong way would be Della (Dell) and Motrin. I have to say that Dell quickly made changes to their site based on the immediate responses of [...]

]]> By: Why Ad Agencies Are Not Getting Social Media « She-conomy http://she-conomy.com/2008/11/18/motrins-misfire-women-up-in-arms/#comment-439 Why Ad Agencies Are Not Getting Social Media « She-conomy Thu, 28 May 2009 19:44:05 +0000 http://sheconomy.wordpress.com/?p=603#comment-439 [...] Gone are the days of you telling the consumer what they need. They are telling you. Just ask Motrin or [...] [...] Gone are the days of you telling the consumer what they need. They are telling you. Just ask Motrin or [...]

]]> By: Well hello there, Peter Shankman! « InsightsOUT http://she-conomy.com/2008/11/18/motrins-misfire-women-up-in-arms/#comment-392 Well hello there, Peter Shankman! « InsightsOUT Fri, 24 Apr 2009 18:15:57 +0000 http://sheconomy.wordpress.com/?p=603#comment-392 [...] social media only compounds this. If you screw up, admit it and move on. And DON’T be like Motrin, who shockingly took 18 hours to respond to the flurry of negative Twitter activity it sparked by [...] [...] social media only compounds this. If you screw up, admit it and move on. And DON’T be like Motrin, who shockingly took 18 hours to respond to the flurry of negative Twitter activity it sparked by [...]

]]> By: Well hello there, Peter Shankman! « InsightsOUT http://she-conomy.com/2008/11/18/motrins-misfire-women-up-in-arms/#comment-391 Well hello there, Peter Shankman! « InsightsOUT Fri, 24 Apr 2009 17:41:37 +0000 http://sheconomy.wordpress.com/?p=603#comment-391 [...] social media only compounds this. If you screw up, admit it and move on. And DON’T be like Motrin, who shockingly took 18 hours to respond to the flurry of negative Twitter activity it sparked by a [...] [...] social media only compounds this. If you screw up, admit it and move on. And DON’T be like Motrin, who shockingly took 18 hours to respond to the flurry of negative Twitter activity it sparked by a [...]

]]> By: For Social Media to Successfully Connect With Women, It Demands Well-Orchestrated Strategy. « She-conomy http://she-conomy.com/2008/11/18/motrins-misfire-women-up-in-arms/#comment-293 For Social Media to Successfully Connect With Women, It Demands Well-Orchestrated Strategy. « She-conomy Tue, 17 Mar 2009 14:45:28 +0000 http://sheconomy.wordpress.com/?p=603#comment-293 [...] Keep in mind, this is now a two-way conversation. We have gone from monologue to dialog. And if you simply feed the Internet with your hyperbole, women will eat you alive. [...] [...] Keep in mind, this is now a two-way conversation. We have gone from monologue to dialog. And if you simply feed the Internet with your hyperbole, women will eat you alive. [...]

]]> By: Even Experts Underestimate the Power of Twitter « She-conomy http://she-conomy.com/2008/11/18/motrins-misfire-women-up-in-arms/#comment-152 Even Experts Underestimate the Power of Twitter « She-conomy Fri, 23 Jan 2009 21:54:20 +0000 http://sheconomy.wordpress.com/?p=603#comment-152 [...] LOVE to network using the likes of Facebook and Twitter, among others.  Let’s not forget Motrin’s recent fiasco. To summarize, social media is an excellent opportunity to be innovative in reaching women and [...] [...] LOVE to network using the likes of Facebook and Twitter, among others.  Let’s not forget Motrin’s recent fiasco. To summarize, social media is an excellent opportunity to be innovative in reaching women and [...]

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