She-conomy

AND ADVERTISERS ARE TAKING IT TO THE BANK

We all know that women love to laugh and swap stories. We always have. Now we’re sharing antidotes and laughs online through social networking and blogs. Advertisers are eager to get in on the action.

A recent New York Times article, Women to Woman Online sited sources revealing:

• Sites aimed primarily at women, from “mommy blogs” to makeup and fashion sites, grew 35 percent last year — faster than every other category on the Web except politics, according to comScore, an Internet traffic measurement company. Women’s sites had 84 million visitors in July, 27 percent more than the same month last year.

• Advertisers are following the crowd, serving up 4.4 billion display ads on women’s Web sites in May, comScore said. That is more than for sites aimed at children, teenagers or families. “Moms are the decision makers of the household as far as purchases are concerned,” said Chris Actis, vice president and digital director at the ad agency MediaVest.

• The rapid growth in advertising and traffic to women’s sites has attracted the attention of major media companies and venture capitalists such as Comcast, NBC Universal, General Electric, Yahoo and Draper Fisher Jurvetson, a major Silicon Valley venture firm.

To read more about how advertisers are making the most of women on the Web, read the full article. http://www.nytimes.com/2008/08/14/technology/14women.html

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email