US Internet advertising will not only be more resilient than traditional media, it will grow. In fact, in 2009, 10% of all US ad dollars will go online.
The US Online Advertising report analyzes the factors that are contributing to the continued growth of the Internet channel in tough economic times. Even as the growth rate declines through 2009, overall Internet ad spending increases will remain in positive territory in the mid-teens or higher through 2011. This growth, even if less than in years past will surpass all other major media.
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Stephanie Holland is President and Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is mostly dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers helping them successfully market to women.
Filed under: Marketing 2.0 | Tagged: Alabama, Birmingham, growth of internet, holland and holland advertising, Stephanie Holland, US Online Advertising report
