from The Economist …
“WHY can’t a woman be more like a man?” mused Henry Higgins in “My Fair Lady”.
Future generations might ask why a man can’t be more like a woman.
In rich countries, girls now do better at school than boys, more women are getting university degrees than men are and females are filling most new jobs. Arguably, women are now the most powerful engine of global growth.
In 1950 only one-third of American women of working age had a paid job. Today two-thirds do, and women make up almost half of America’s workforce. Since 1950 men’s employment rate has slid by 12 percentage points, to 77%. In fact, almost everywhere more women are employed and the percentage of men with jobs has fallen—although in some countries the feminisation of the workplace still has far to go: in Italy and Japan, women’s share of jobs is still 40% or less.
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Stephanie Holland is President and Creative Director for Holland + Holland Advertising. Working in an industry that is mostly dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers helping them successfully market to women.
Filed under: Marketing to Women Tagged: | Alabama, Birmingham, female creative director, Marketing to Women, Stephanie Holland, The Economist
