MYTH: Women only buy “women-things.”

TRUTH: Yes, if you consider electronics, NFL swag, tools and automobiles “women-things.”

There’s nothing “girly” about these stats:

• The Consumer Electronics Association says women accounted for $55 billion of the $96 billion spent on electronics gear. And, that women are involved in almost 75% of all electronics purchases.
• Par Excellence Magazine states 74% of NBA and NFL purchases are made by women.
• According to Road & Travel Magazine, today’s women make up more than 50%  of the automotive market, spending an estimated $80 billion a year on new-car sales, a number industry analysts expect to see rise to 60% in just a few short years.

I sure hope that your brand isn’t ignoring women simply because you’re a “male” company. You could be missing out on connecting with a large part of your market.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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Filed under: Marketing to Women Myths