Social Media Must Have Ad Agency Buy-In

Atlanta WorkshopEarlier this week I spoke in Atlanta at the New Business from Social Media workshop. As I mentioned in a previous post about Why Ad Agencies Are Not Getting Social Media, there are several reasons agencies have yet to buy-in to learning and participating in social media, including:

  • too time intensive
  • do not understand how they can make money at it
  • overwhelmed by it
  • do not get how to integrate it with traditional media
  • were already deficient with interactive
  • speed of its popularity, can’t keep up
  • creative staff feels it is a trend

I was asked to discuss the importance of agency buy-in when approaching social media. Dave Currie, President of Catapult New Business, has highligthed my presentation on his blog for those who might be interested.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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