Social Media Must Have Ad Agency Buy-In

Atlanta WorkshopEarlier this week I spoke in Atlanta at the New Business from Social Media workshop. As I mentioned in a previous post about Why Ad Agencies Are Not Getting Social Media, there are several reasons agencies have yet to buy-in to learning and participating in social media, including:

  • too time intensive
  • do not understand how they can make money at it
  • overwhelmed by it
  • do not get how to integrate it with traditional media
  • were already deficient with interactive
  • speed of its popularity, can’t keep up
  • creative staff feels it is a trend

I was asked to discuss the importance of agency buy-in when approaching social media. Dave Currie, President of Catapult New Business, has highligthed my presentation on his blog for those who might be interested.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Comments are closed.

%d bloggers like this: