When It Comes To Social Media, Women Are At The Forefront

When it comes to social media, women are at the forefront,” said a Business Week article in May entitled The Social Media Gender Gap.

The article reported on a study of 13.2 million people and how they’re using social media. “While the trends indicate both sexes are using social media in huge numbers, our findings show that women far outpace the men,” the study said.

The study also predicted that the next wave of innovation will likely “target women more than men.”

Why are women at the forefront?

Women are more relationship-driven. “They spend more time on social networks building relationships, communicating with friends, and making new friends,” the Business Week article stated.

The Internet is going to look pink. In other words, the future of social media is going to be all about the women. So if you’re going to create the next hot Web 2.0 site and you want it to go viral, you’ll target women.



Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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  1. […] Sheconomy: When it Comes to Social Media, Women are at the Forefront Blogged in Emerging trends, Marketing Shaping Youth, Media Shaping Youth, Positive Picks, Shaping Youth, Viral & Buzz Media by amy Sunday May 24, 2009 Trackback · […]

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