Dare to Lead. It’s Never Been Easier.

In my experience I have found that there is an innate longing of people wanting to connect—especially women. Perhaps this is why womenGodin_tribes are leading the way in Social Networking; men, if you want to speak to them you need to step out and be a leader in these venues.

An easy way to do this is to connect people who are desperate to connect with each other. C.S. Lewis states “Friendship is born at that moment when one person says to another, ‘What! You too? I thought I was the only one.” These groups need a leader—someone to direct them, a cause, a sense of purpose, a voice. Seth Godin refers to this idea in his book, Tribes.

There is nothing new about a Tribe. Tribes date back to the beginning of time to a group of people who have something in common such as an occupation, social background, or viewpoint.

Godin emphasizes that tribes can easily be created because these people groups already exist. They simply need someone to lead them. “We are currently living through and are right at the key moments of a change in the way ideas are created, spread, and implemented.”

Who are leaders? Godin states that leaders are people that see the status quo and make a stand. Instead of following, they break out and make connections with like-minded people. These connections assemble tribes within tribes and become a movement. This is the type of movement that can change the minds of those around them.

“Leaders challenge the status quo.
Leaders create a culture around their goal and involve others in that culture.
Leaders have an extraordinary amount of curiosity about the world they’re trying to change.
Leaders use charisma (in a variety of forms) to attract and motivate followers.
Leaders communicate their vision of the future.
Leaders commit to a vision and make decisions based on that commitment.
Leaders connect their followers to one another.

…You don’t have to be in charge or powerful or pretty or connected to be a leader. You do have to be committed.” (Tribes, Seth Godin)

This knowledge can be a very powerful tool for marketers. Persuading consumers through a natural connection and yearning for the same result instead of just telling them to buy your product is just the sort of trust they are looking for. This makes the customer a part and a voice for your brand, which is the best advertising you could ask for.

“If you are not upsetting someone, you are not challenging the status quo.”

Who are you upsetting? Who are you connecting? Who are you leading?

In a world where technology is readily available as a tool to create a community that can lead to a movement, the thing you need to do is Dare To Lead.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

One Response to “Dare to Lead. It’s Never Been Easier.”

  1. Leading can be lonely at times. Not everyone is going to understand your vision all the time. Make sure to have a network of friends and family that you can unwind with.

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