Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and if you have any specific questions please feel free to send them to me @sheconomy or follow hashtag #m2w for the most updated info.

• What Women Want in the Digital Age
• How Marketers Can Harness the Power of Digital Influencers
• Leveraging Women as Consumer Advocates
• Are You Hearing What She’s Not Telling You?
• Building a Successful Online Community with Women
• Women Get Green & Clean
• The Next Digital Frontier-From Impressions to Relationships
• New Research on Marketing to Women in the Recession
• The Changing Face of the American Female Consumer
• Cracking the Code For Effective Social Media Marketing to Women
• Why “Return on Women” (ROW) Should Be Your #1 Recession Strategy
• Finding Generation O: The Evolution of Oxygen
• The Power of Cause Branding
• Recessionista Report: Women Behaving Smartly
• Creative and New Ways to Reach Women

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet