- Ashton Kutcher beats CNN to reach 1,000,000 followers first
- Oprah has over 367,000 followers after just 3 days of Tweeting
- Domino’s learns the power of social media with a PR crisis
- Doctors begin tweeting during surgery
- Twitter users up 131% in March
As Social Media and Twitter, specifically, become mainstream, one thing is certain— people are on the Internet, and Social Networking tools like Facebook, YouTube, Twitter or the next big thing are how they connect. Twitter started three years ago, and it has taken @aplsuk (AshtonKutcher) about a year to accumulate 1,000,000 followers. Oprah started tweeting last Friday and had over 130,000 the first day.
But it is not only the volume of people who are now participating at exponential rates that makes Social Media relevant; it is also the diversity in how it is used. We are seeing interactive sites used as:
- a platform for people to have their say and give their opinions
- a place to create like-minded communities
- a vehicle for real-time updates on virtually any event
- a place to learn details from baking cookies to performing surgery
- a voice for philanthropies
- a place to share recipes
- a place to build relationships
“Women have the tools at their disposal now to build an inherent connectivity with brands and to launch new businesses. We must partner with women and invite their co-brand management for brands to continue to succeed in the future — let’s start by listening.” Kelley Skoloda, AdWeek
The question is, are you ready? Are you preparing your company to reach women on the Internet? Are you preparing to speak to them effectively? Are you prepared to give more timely reactions to potentially unsolicited PR nightmares such as the Domino’s YouTube scandal? Are you thinking about how to optimize the Internet, for instance, allowing students to tweet questions during surgeries? These are no longer optional questions.
Social Media is not going away. It will most certainly change faces over time. That is to say, people might not be using YouTube and Facebook or they might not be tweeting. Newer tools will likely develop and become more popular, but the two-way conversation has begun and will only continue to grow.
We will not be going back to one-way dialog where you tell your customers what they are supposed to think about your product or service. They are telling you what they think, and you need to be listening and reacting – fast.