Social Media Marketing is undoubtedly still in its infancy, and exactly how to utilize it to market your company remains a complete mystery to most marketers and business owners. A recent online survey of marketers conducted by Michael Stelzner reveals that 88% of the nearly 900 participants indicated they were employing social media for marketing purposes, but a significant 72% have either just started or have been using social media for only a few months.
This makes Stelzner’s March 2009 white paper, Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses, an invaluable tool as it provides insight into the ominous world of Social Media Marketing. It is a free download and a must read for anyone considering Social Media Marketing. You will quickly see you are not alone and since 56% of the participants were women, ideas on how to reach them as a market may even begin to emerge as you read through the report.
A significant 81% of all marketers indicated that their social media efforts have generated exposure for their businesses.
Whether marketers are just getting started, have been doing this for a few months or have been involved with social media for years, Twitter is the most commonly used media tool.
• The Top 10 social media questions marketers want answered
• The Use of Social Media Marketing
• Time commitment for Social Media Marketing
• Benefits of Social Media Marketing
• Commonly Used Social Media Tools
• Social Media Tools People Want to Learn More About
• Survey Participant Demographics