Blogging: The Engine That Drives Your Social Media Efforts

BlogIt began with conversations. Then we got into broadcast media. Now we are going back to conversations. It’s a full circle. –Terry Catchpole, The Catchpole Corporation.

As I have discussed in past posts, one of the best ways to connect to the female audience and build your brand is through a personal or corporate blog. Blogs are changing the way Business talks with their customers and you can see this through the fact that 23 million websites currently publish RSS feeds. Your business needs to join the social conversation online to build trust and humanize your brand. Your blog lets female customers see who you really are before they engage you in potential business.

Blogs are rapidly becoming the actual engine that drives your entire Social Media Marketing efforts.

Learn All You Can
The best thing to do is to jump in and get started. Apprehension will leave your brand stagnate, but there are many ways to move past those fears. And it begins with knowledge. The more you know about blogging and it’s impact, the more successful you will be. You’ll want to make sure that you know exactly what you should do with your blog and how to start it. For example, you might be interested in learning more about something like hostiserver for your blog. But there are loads of other things that you could research. One of the most useful books I have read about blogging is Naked Conversation by Robert Scoble and Shel Isreal. I have quoted this book several times while pitching clients on the benefits of joining the social conversation online.

Here are “Five Successful Tips” from the book that I have found very useful to understand before you start your blog.

  1. Talk, don’t sell – Remember this is a conversation­—not a pitch.
  2. Post often and be interesting – Take the time to do a post regularly and remember every post does not have to be a white paper. I have run across several great blogs that simply include a link and a short commentary.
  3. Write on issues you know and care about – If you have a passion for something, your conversation will come naturally. It’s hard to be an authority and passionate about something if you don’t care about it. And remember that women can see right through your insincerity.
  4. Blogging saves money but costs time – The medium is inexpensive but it still takes the research, creativity, and time to build the brand. The only real expenses of setting up a blog come through buying your domain and web hosting provider. Even then, there are a plenty of cheap web hosting options, from sites such as Certa Hosting. This way, you can save money, and put all of your focus in to making every second of building your blog count.
  5. You get smarter by listening to what people tell you – Remember that this is a two-way conversation. It’s truly unbelievable how much I have learned from others while writing this blog.

Effective Execution is Key
To be successful, your blog must be carried out correctly. Another invaluable resource is Chris Brogan, who is among the current online social media influencers and someone I look to regularly for advice and trends. Below is a list of great advice and thoughts about blogging developed by Chris. (list originally compiled by Michael Gass of Fuel Lines)

So, Get Started
A fun way to get started with your blog is to sign up for, which will send you a daily prompt to get the blog ideas going. Plinky offers suggestions to get you thinking – where you go from there will define your social media platform.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

8 Responses to “Blogging: The Engine That Drives Your Social Media Efforts”

  1. Very good stuff Stephanie. Worth it for the Plinky recommendation alone. 🙂

  2. Thanks for the great tips!

  3. […] You get smarter by listening to what people tell you – Remember that this is a two-way conversation. It’s truly unbelievable how much I have learned from others while writing this blog. via […]

  4. Thanks for the fantastic tips!

  5. Never heard of plinky, will try it out. Thanks for the tips!


  6. Love the tips! Keep them coming.
    Thanks, Joni

  7. Great insight. Thanks!

  8. I’ve not heard of plinky before either – thanks for the tip, I’ll check it out! We recently posted on this topic, as well…Here, a mathematical equation for bloggers:

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