She-conomy

Male Marketers, Both the Use and Purchasing Impact of Social Networking Among Women Nearly Doubled in 2009.

Posted on February 2, 2010 by sheconomy

Guys, if you are still not convinced that even more women are spending even more time on social networks, and you are even more baffled as to how that translates to your bottom line, then this one’s for you.

SheSpeaks’ 2009 Social Media Study revealed dramatic increases in the number of women participating in social networks as compared to 2008. But the most exciting news for marketers is the impressive increase in the influence social media has on what women are purchasing. A few of the findings:

86% of women are now using popular social networks, a 48% increase compared to 2008.
53% of women are making purchase decision based on information they find in blogs, up from 27% in 2008
43% of women are making decisions based on advice found in social networks, also up from 27% in 2008
72 % of women log into their social networking site at least once per day. Last year only 53% logged in that frequently, indicating a 36% increase in this high-level engagement.

Aliza Freud, Founder and CEO of SheSpeaks expanded on the findings. “Last year our members were going online primarily to research purchases, but now they are looking to social media to help them research, guide and facilitate every kind of transaction, from social exchanges to purchases,” Freud said. “Women have become more comfortable using social media, and for marketers, the overall growth and habitual use of social media represents opportunities to reach and engage women of all ages, and influence their purchase decisions.”

But one of the most interesting things about this study is still to come.
When I spoke with Aliza about the findings, she shared that they had actually stimulated a follow up study that will take a more in depth view at what women are looking for in their online communities. This upcoming study was initiated because the data suggested that although women are open to developing relationships with a company’s interests they do NOT want to be friends with brands.

Ahh, the days of simply opening a Facebook fan page and Twitter account are gone. Well…. “those days” were never really here for any company seriously trying to connect with women.

I can’t wait to hear the results of the next study, Aliza!

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: 2009 Social Media Study, Aliza Freud, facebook, Marketing to Women, SheSpeaks, Twitter, Women and social media | 3 Comments »

How Women’s Needs, Online Channels and the Buying Process Converge to Perpetually Market Your Brand.

Posted on January 12, 2010 by sheconomy

Women are continuing to flood to the online social networks. But some of you continue to ask: how does this affect her purchases? I believe for companies that not only participate in social media marketing, but strategically listen and respond, it means increased revenue even during recessionary times.

Let’s take a look at three factors individually and then how they effectively converge to perpetually market your brand.

Women’s Wants and Needs
Online Social Channels
The Buying Process

Women’s Wants and Needs
Women are responsible for 85% of all brand purchases. So what does this mean during tough economic and recessionary times? According to Women Want More, even though they are incredibly stressed, overburdened, out of balance and dissatisfied, they still want more. But more of what? Your products and services? No, not really.

What gets her attention is family, health, security, friends and lovers; learning and education; work and career; helping others and giving back. This translates to needs for:

Online Social Channels
Women are going online daily via channels to have a voice, attain advice, research, check on friends and family, make connections, collaborate and share.

And today she is meeting her needs and wants that are mentioned above through online social channels such as Facebook, Twitter, Blogs, YouTube, MySpace, Female Forum, wikis, etc. The chart below, appropriately titled The Conversation Prism, displays many of the channels available as of just a few months ago and the applications continue to grow rapidly.

Are you beginning to see the how nicely women’s needs interface with the benefits of online social networks? This is why they are spending more and more time online. Unlike men who mainly use the Internet to just make a transaction, women are there to make connections. But do not be misled by thinking this has nothing to do with the buying process.

The Buying Process
So, let’s look at the stages of the buying process, according to Marti Barletta, CEO of Trendsight. When men and women buy as partners, women control at least four out of five stages of the purchasing process.

1. Kick-off – women 2. Research – women 3. Purchase – men
4. Ownership – women 5. Word-of-mouth – women

And further, even though men are present and appear in control during the purchasing stage when they pull out the credit card or sign the contract, they are not really in control of that stage either – they just think they are. A lot happens way before then that actually determines the decision of what is bought.

So what happens? The other four stages. The decision to buy something, gathering of information, considering past purchases and collaborating with others.

Do these stages sound familiar? They mirror a woman’s basic needs, what she’s doing online, and how she conducts her life. This is how she thinks–Everyday. All day.

Women, networks and buying converge to create perpetual marketing
Participating in online social networks allows you to communicate, connect and build relationships throughout ALL of the stages of the buying process continuously.

If you are trying to capture her attention simply during the purchase stage, your competition will not only be getting in front of women way before you do, they will be building relationships with her. This is especially true today as everyone is so focused on price. But keep in mind, price is an obstacle, not a solution. Unless you are willing to give up your profit, you’d be wise to have a better strategy than price alone.

So, understand her needs, connect with her online as she is fulfilling them and you will be there for her when she is ready to buy. You will not only build your brand perpetually, but organically as well. You will constantly build her trust so when she is ready to buy, she will buy from you.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Filed under: Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: Convergence Theory, Online Social Channels, social networks, The Buying Process, The Conversation Prism, Women Want More, Womens wants | 5 Comments »

Guys, Women Like Humor, But Make Sure THEY Will Think It’s Funny.

Posted on December 18, 2009 by sheconomy

Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little to say. I did agree that it must be about “guy humor” because there was no connection for me, whatsoever. But to be honest, I simply didn’t get it.

So, I watched it again. Still, no connection. What I do get is that they are saying women never shut up. And… so much so that they take their mouths off and leave them running when they lay their phones down. Creepy!

Then I did a search for the rest of the campaign. After watching the other two spots, I disliked the concept more. Even the production value “as the women take their mouths off” looks like something you would see on COPS when they don’t show the face of a minor or they are covering an inappropriately exposed body part.

The forced attempt at humor left the ads confusing, convoluted and not all funny. As a matter of fact, the more I tried to understand the ads, the creepier and more inappropriate they became. They talk about having affairs with married men, open wound infections and chewing someone else’s unidentified gum. Plain wrong, disgusting and gross.

Who are they talking to?
According to Baar, these ads are specifically targeted toward the 18-34 female. I think they completely missed the mark. Admittedly, I do not fall into the 18-34 female age range they were aimed at, so I decided to ask others how they felt. To date, I have found no females in that age group who even remotely like the ads. I haven’t even found guys that like them.

So, is it just me? Check out the other two below. I’d love to know what you think.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Filed under: Advertising during recession, Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: Aaron Baar, Marketing to Women, Media Post, Virgin Mobile TV spots | 16 Comments »

Brand vs. Discounts – Guys, For Women, It Is NOT All About Price

Posted on November 13, 2009 by sheconomy

According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states:

“Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.”

This really shouldn’t be a surprise to anyone. Learning that consumers were seeking lower prices, many marketers hastily responded with what they “assumed” that meant to women. Companies simply offered discounts, coupons and slashed pricing with little regard to their brand, but more importantly with little understanding of women. As a result, companies have devalued their brands and will now have to spend a great deal of money to restore it.

They weren’t hearing what women were truly seeking – a friend or a partner who would empathize with them through the stressful and challenging recession. I am not suggesting that reduced pricing is not part of the solution, but brand value must be communicated consistently and how the savings are delivered creates the fine line between compromising your brand and winning the short-term purchase as well as the long-term trust and loyalty of women. A January 2009 Marketing Week study conducted by HPI about the effects of the Recession on women, revealed:

Brands need to communicate they are on women’s side
Brands need to balance messages with both optimism and empathy
If you’re a premium brand you can’t suddenly claim to be cheap, but you can make sure they understand the value you offer in terms of the quality of the brand

Highlights of Chris’ article including his suggested steps to slowly return to profitability are noted below. I would add: ALWAYS keep the female in mind. It could help you prevent discounting mistakes other companies have made, or even speed the brand rebuilding process.

Most companies did a fair amount of discounting damage in 2008 and 2009 to merely survive. While this strategy addressed an immediate, sometimes dire, business situation, brands also taught the consumer to wait for a discount. Many brands have set new low-bar expectations for the consumer on what a good price, good deal and good offer is. And while 2010 will certainly not be the year we “get back to normal,” it is the year that many brands have to rethink their discount and pricing strategy to slowly return to higher profitability.

Step 1 – Assess the damage.
For instance, your best consumers have changed their buying patterns in frequency and/or average ticket, eroding short-term and likely long-term lifetime value. You have probably lost some of your best consumers to lower-value competitors, and you’ve grown your base of deal seekers.

Step 2 – Determine where the opportunity is to retrain, reactivate or acquire.
There are five typical segments of consumers ripe for testing your way out of discounting.

Loyal consumers
New consumers
Mid-level consumers
Lapsed “best” consumers
Prospects who look like best consumers

Step 3 – Develop a comprehensive testing plan to determine how best to increase profit margin and long-term value by segment.
Begin to test retraining these consumers by evolving the offer strategy to determine where the optimal point of response versus margin comes into play. Changing customer behavior takes some time and patience to achieve; be patient.

Step 4 – Learn, evaluate and optimize.
Make sure you measure everything as you are testing different strategies.

Brands will need to rethink their offer strategy from one purely of discount to one of a price/value balance, with the emphasis on relevant value that will, in turn, justify a premium. It’s not a new challenge, but overcoming it after significant erosion will be a key lever to increased profitability. The good news is, it’s a strategy that can be tested, targeted and optimized — starting today.

For the complete AdAge article, click here.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Email Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: adage, Brand vs Discounts, Chris Dickey, Discounts for women, HPI, Marketing to Women, Marketing to Women in Recession, Marketing Week, Not about Price, Women and Price | 1 Comment »

Guys, Could Marketing To Women Be As Simple As Playing A Game? Just Might Be.

Posted on November 11, 2009 by sheconomy

A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market is expected to at least double to over $1 billion by 2010. For brands wanting to connect and partner with women, online games are far from child’s play.

Brands and Women are Partners in Gaming and App’ing

The study investigated how brands and women intersect during social media gaming and app’ing and found brands are an important partner:

97 percent of women prefer to earn virtual currency through either winning more or accepting a branded offer – versus paying for it with “real” money
While they game and app quite regularly, only one in ten women have actually used “real” money to purchase virtual currency; of that, 85 percent have spent under $100 in their gaming and aping activities – ever
Of women who have signed up for branded offers to get more virtual currency, 67 percent found the offer useful
37 percent of those women chose the branded offers based on “content”; 17 percent went for offers with free products or services

“As brands seek relevant and natural ways to shake hands with women via social media, the gaming and application marketplace holds tremendous potential to integrate in a consumer-friendly, meaningful way,” said Matt Wise, President, Q Interactive. “Women seek a partner to support their entertainment, which is exceptionally important given their busy lives.”

The Modern Gaming and App’ing Woman is Competitive, Social and Loyal

The study also establishes a picture of the typical woman engaged in social media games and applications:

85 percent of those surveyed use five or less games and/or apps regularly, indicating an inclination to be loyal to a handful of favorites; approximately 15 percent regularly invest in six or more games/apps at a time
More than half (57 percent) are earning/spending virtual currency daily
Introduction to new games and apps rest heavily on word-of-mouth: Nearly three-quarters (74 percent) got involved in a game or app due to “a recommendation” by family or friend or because they “noticed a friend or family member’s score”
95 percent utilize virtual currency primarily to “gift” and/or advance games
In interacting with games and apps, 57 percent feel virtual gifting – for example, giving a bag of virtual makeup from Sephora – is as meaningful as real life gifting

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Email Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by

Filed under: Advertising to Women During Recession, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: Brands and Women, facebook, Farmville, Marketing to Women, Online games and apps, Q Interactive, Social Media World Forum, Think Equity, Women and Games | 3 Comments »

Hey Guys, “Name Some More Stuff I Generically Relate To….”

Posted on November 10, 2009 by sheconomy

That is one of my favorite lines in this hysterical video, narrated by Sarah Haskins. A clever montage of six dreadful ads, it’s easy to get lost in the absurdity and hilarity of it all, but you would be wise to take note. Her observations of poor marketing to women are dead on.

Special thanks to twitter.com/TWOCOMMACOPY (via) www.kristinamills.com/blog/ for sharing this video with me!

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: bad advertising, Kristina Mills, Marketing to Women, Sarah Haskins, Targeting Women, Twocommacopy | 2 Comments »

Hey Guys, Is Your Female Customer Breaking Up With Your Brand?

Posted on November 8, 2009 by sheconomy

I love this video! It’s actually a couple of years old, but it very cleverly shows how disconnected male advertisers are when it comes to understanding the female consumer and where to connect with her. As a matter of fact, I think it rings more true today than ever before. Although it’s humorous format is entertaining, the message is very serious:

The female consumer is breaking up with brands, and she is trying to tell advertisers why. Listen to her.

We don’t talk anymore. You’re doing all the talking.

We’re not exactly having dialog

You’re saying you love me, but you’re not behaving like you love me. It’s not genuine.

I’ve changed and you haven’t.

We don’t hang out in the same places anymore.

You’re not listening to me.

If you knew me, you’d know I don’t care anything about that…

Guys, be very careful not to assume she is breaking up with your brand because of the recession. It could be because you simply are not listening to her.

Looking for a long-lasting, trusting relationship, in this rapidly changing market? Then make an effort to know who the female consumer of today is, believe that she reacts differently than men, understand her, and know how to connect with her on the Internet.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, Marketing to Women Effectively, men marketing to women, Social Media Marketing, Targeting Women, Women and social media, women consumers, women demographic, women spending | 2 Comments »

Male Marketers: Would a New Start-Up Magazine Appeal to Women? You Might Be Surprised.

Posted on November 4, 2009 by sheconomy

I was humbled and very excited to have been asked to be a regular blogger for B-Metro.com, Birmingham’s newest magazine/online concept. Who, you may be wondering, would start a new magazine when so many others are either dropping like flies or are one-half their typical size, with little hope of improvement? The answer? Joe O’Donnell, former editor of Birmingham’s city publication for the past 22 years.

Your next question might be, why? Joe and I have had several discussions over the past year about the opportunities for those who market appropriately to women in addition to how everything was rapidly moving online. So, I was impressed to learn that he had decided to take the very progressive step of starting a new magazine with one of its main goals being to drive people to a website. The book’s casual, yet elegant lifestyle format, is appealing to women and even the ever so slightly oversized pages will not go unnoticed by the discerning female. Women still enjoy flipping through a magazine, enjoying beautiful photography and escaping into well-written prose, but they are often left longing for more.

So, what makes B-Metro different?
I believe that the biggest mistake that magazines, and all media for that matter, have made when it comes to the Internet is that they have simply repurposed their exact same content onto a website. But B-Metro “gets it.” They understand that women want to dig a little deeper. They want live interaction or connections and they are looking for fresh and updated content. They want to be able to give their opinions. They are seeking a two-way conversation. They have combined their extensive knowledge as a publisher with the changes in technology to breathe life into stories and information.

Even the print version of B-Metro evokes a conversational feel. But if you would like to see more unbelievably awesome photography of kids authentically captured by Liesa Cole from her “Mythic Backyard” piece, you can find them online. I know, because I absolutely loved the shots and went hoping for more.

Or, if you want to know more about the impromptu tête-à-tête between Kate Nielsen, CEO of Community Foundation of Greater Birmingham and Shariff Simmons, a musician, and spoken word artist, you can visit the website for the raw, uncut video and organic transcript. [As a matter of fact, Joe, I’d like to see even more video.]

But, that too is the beauty of this flexible format. They can listen and adapt to the wishes of the consumer. A huge plus when trying to nurture a relationship with the female audience!

I think they are off to a great start. But I want to know what you think. They want to know what you think. So, check B-Metro out. Their goal is not to look the same one year from now, or even six months from now. This is your online magazine. Tell them what you want. They are actually listening!

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Filed under: Connecting with Women, Social Media, Targeting Women | Tagged: B-Metro, Birmingham, Joe O’Donnell, Kate Nielson, Liesa Cole, magazine, Shariff Simmons, two-way conversation | Leave a Comment »

Is the Auto Industry a Woman’s Nation?

Posted on October 26, 2009 by sheconomy

As you know, I closely followed Maria Shriver’s special report: A Woman’s Nation Changes Everything, on NBC this past week. Among other topics related to females, Shriver discussed how women’s purchasing power affects bottom line. Sounds like She-conomy, right?

Jody DeVere, who I met on Twitter and got to know even better at the 2009 Marketing to Women Conference in Chicago, created www.AskPatty.com, a safe environment for women to get automotive advice tailored to their needs. She’s been following California’s first lady too. In fact, Jody was invited to be on the panel of a live blogger podcast for the online launch of A Woman’s Nation. It’s a privilege to host her as a guest blogger.

Guest Blogger: Jody DeVere, CEO and President of AskPatty.com

As a She-Conomy reader, I’m sure you know that women control 85 percent of all brand purchase decisions. Believe it or not, that number holds true when it comes to cars.

Women influence more than 85 percent of all automotive sales in U.S. households.

Beyond the initial purchase of a vehicle, women comprise 50-65 percent of the customer base at service centers and buy 60 percent of all passenger tires. According to the Yankelovich Monitor, even though females are the majority of the market, 74 percent say they feel misunderstood by automotive marketers.

Bottom line: women say the experience of visiting an automotive retailer is akin to having a tooth pulled. I’m convinced this is a result of the disproportionately low number of females who work in the auto industry.

For example, the promotion of Susan Docherty to General Motors’ top U.S. sales position last week marks the first time a woman has held that position in the automaker’s 101-year history. Docherty’s promotion means she will become the first and only woman on CEO Fritz Henderson’s newly formed nine-person executive committee. Susan is now the highest ranked woman working at an automaker. Congratulations, Susan! (It’s about time, GM!)

Although this is a reason to celebrate, Susan is only one of the 13 percent of women top executives in the auto industry. That statistic stands in staunch contrast to findings on overall employment listed in the Shriver report. “For the first time in our history, half of all U.S. workers are women. Mothers are the primary breadwinners or co-breadwinners in nearly two-thirds of American families,” it states. So why are there so few females in leadership positions?

Unfortunately, in the past five years I have witnessed several top automaker executive women leave for non-automotive industries.

To combat their low representation, women’s automotive associations and organizations have sprung up or grown tremendously. Scholarships to fund programs for women seeking automotive careers in various roles are growing. Still, less than 1 percent of all National Institute for Automotive Service Excellence certified technicians are women. In new car dealerships, women are about 20 percent of the overall employee count and only 7 percent are working in front-line management, sales or service advisor positions. Less than 7 percent of new car dealerships are woman-owned and operated.

Automotive retailers frequently ask me how they can find and hire more women.
They tell me women just aren’t applying for the positions and they want to hire more females. The answer is simple. It starts with creating a culture where women customers and potential employees feel safe and comfortable. Offering not only full time employment but flexible work place policies such as part time, work-at-home, team selling, job sharing for everyone not just women will increase your odds of hiring more women. After all, work/life balance is an issue for everyone.

To become an “Auto Industry Women’s Nation,” the high percentage of men at the helm need to grasp that women consumers hold the automotive purse strings. They need to work to create a culture that embraces female employees, create an environment where women feel comfortable spending their dollars and reach them with advertising campaigns that are “spot on.”

I strongly recommend automotive retailers address their female audience or lose market share to competitors who are speaking to the rapidly changing landscape and purchasing power of women. ~ Jody DeVere

Thank you so much Jody for your helpful insight into these automotive related issues. And just to recap, I have highlighted several of the significant statistics below.

Female purchasers in the car industry:

Women influence more than 85 percent of all automotive sales in U.S. households
Women comprise 50-65 percent of the customer base at service centers
Women buy 60 percent of all passenger tires
74 percent of women say they feel misunderstood by automotive marketers

Female employment:

For the first time in history, half of all U.S. workers are women
Only 13 percent of top executives in the auto industry are women
Less than 1 percent of all National Institute for Automotive Service Excellence certified technicians are women
In new car dealerships, women account for about 20 percent of the overall employee count
Only 7 percent of those working in front-line management, sales or service advisor positions are women
Less than 7 percent of new car dealerships are woman-owned and operated

Data Sources: •M2W Fast Facts: http://m2w.biz/fast_facts.php •Road & Travel Female Buyer Study: http://www.roadandtravel.com/company/marketing/femaledemo.html •National Institute for Automotive Service Excellence http://www.ase.com/ •National Automobile Dealers Association http://www.nada.org/Publications/NADADATA/ •National Institute for Automotive Service Excellence http://www.ase.com/ •Tire Review Magazine http://tirereview.com/ •Forbes Auto ‘Most Influential Women in the Auto Industry’ http://www.askpatty.com/page.php?ID=1701Title=AskPatty

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Marketing-to-Moms, Targeting Women | Tagged: A Women's Nation, AskPatty.com, Fritz Henderson, General Motors, Jody DeVere, Maria Shriver, Marketing to Women Conference, NBC, Susan Docherty, women executives, Yankelovich Monitor | 3 Comments »

She-conomy

Guys, Women Like Humor, But Make Sure THEY Will Think It’s Funny.

Brand vs. Discounts – Guys, For Women, It Is NOT All About Price

Hey Guys, “Name Some More Stuff I Generically Relate To….”

Is the Auto Industry a Woman’s Nation?

Stephanie Holland

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