She-conomy

When Marketing to Women, How Important is Color?

Posted on July 26th, 2018 by sheconomy

The first thing men tend to do when marketing to women is think “pink.” But is that wise? The simple answer is ….no. For one, as we have mentioned time and again all women are not alike. That could not be more true than when it comes to color preferences. To draw general stereotypes about color can be dangerous. For instance, as the infographic reveals below, one study reveals both male and female like the color blue more than any other color. Don’t paint it PINK! Source: How Colors Affect Conversions – Infographic In men, the blue color may be

Filed under: Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Millennial Women, Marketing to Non-Moms, Marketing to Single Women, Marketing to Women | Comments Off on When Marketing to Women, How Important is Color?

The Gender Gap in STEM Careers Exists, But is Beginning to Shrink. Where Does Your State Rank?

Posted on May 25th, 2018 by GoDaddy Migration Tool

The gender gap does appear to be shrinking somewhat for women in STEM. And while some states appear to have a smaller gap than others, the state with the smallest gap still shows more than twice as many men than women, in Maryland. We still have a long way to go. I would like to thank Hazel Garcia, writer and designer for Investment Zen, for drafting the following post. It provides great insight into exactly where the gender gaps in STEM are located. STEM jobs, involving Science, Technology, Engineering, and Math, have traditionally been held by men, but over the

Filed under: Connecting with Women, Sheconomy, Targeting Women, Women in STEM | Comments Off on The Gender Gap in STEM Careers Exists, But is Beginning to Shrink. Where Does Your State Rank?

Male Marketers: 38% of US Women, Ages 22-44, Are NOT Moms Either by Choice or Chance

Posted on September 16th, 2016 by GoDaddy Migration Tool

Contrary to what most advertisers and marketers still tend to focus on, all women are NOT moms. A couple of years ago, Melanie Notkin, founder of SavvyAuntie.com published the book, “Otherhood: Modern Women Finding a New Kind of Happiness.” In it she reveals her own story as well as the honest, poignant, humorous, and occasionally heartbreaking stories of women in her generation—women who expected love, marriage, and parenthood, but instead found themselves facing a different reality. She addresses the reasons for this shift, the social and emotional impact it has on our collective culture, and how the “new normal” will affect our society in

Filed under: Buying Power of Women, Marketing to Non-Moms, Marketing to Women, Marketing-to-Moms, Sheconomy | Comments Off on Male Marketers: 38% of US Women, Ages 22-44, Are NOT Moms Either by Choice or Chance

Male Marketers: Understand what drives female leadership. “True Passion Has No Gender, Has No Limits.”

Posted on July 28th, 2016 by GoDaddy Migration Tool

I am extremely humbled to be one of 27 women listed in The European Business Review’s first female leaders supplement, titled Female Leadership in Our Time. If you are a female seeking inspiration in the business world, this is a must read. If you are a male marketer trying to better understand what drives women, this is a must read. With 15 countries represented (Switzerland, Kenya, United Kingdom, Nigeria, Italy, Germany, Lebanon, Turkey, South Africa, United States, India, Vietnam, Indonesia, Ghana and Malaysia) as well as a wide range of industries (Art, Finance, Technology, Fashion, Science, Corporate Education, Marketing, Public Relations, Human Resources, Economic Development, Performing

Filed under: Blogging, Buying Power of Women, Female Business Owners, Marketing to Women, Targeting Women | Comments Off on Male Marketers: Understand what drives female leadership. “True Passion Has No Gender, Has No Limits.”

7 Ways to Effectively Connect With The Millennial Female When She Is Purchasing A Car

Posted on January 14th, 2016 by sheconomy

MILLENNIAL WOMEN ACCOUNTED FOR $80 BILLION IN NEW CAR SALES LAST YEAR! Of the 17.5 million new cars sold in the U.S. in 2015, millennials made up 27-percent, of which 53-percent (2.5 million) were women. Considering the average new car price of $33,000 in 2015, this translates to millennial women being responsible for approximately $80 billion in new car sales. So, how much do you know about “her” when it comes to buying a car? It’s not enough to simply understand women as a whole. To effectively reach the millennial female during the car buying process, you must be sensitive

Filed under: Buying Power of Women, Connecting with Women, Marketing to Millennial Women, Marketing to Single Women, Marketing to Women | Comments Off on 7 Ways to Effectively Connect With The Millennial Female When She Is Purchasing A Car

The Top Female Entrepreneurs in Business Today

Posted on September 24th, 2015 by sheconomy

According to the The 2013 State of Women-Owned Businesses Report conducted by American Express OPEN, the only bright spot in recent years with respect to privately held company job growth has been among women-owned firms. They have added an estimated 175,000 jobs to the U.S. economy since 2007. Between 1997 and 2013, when the number of businesses in the United States increased by 41%, the number of women-owned firms increased by 59%—a rate 1½ times the national average. Tory Burch, founder of the Tory Burch Foundation (TBF) which supports the economic empowerment of women entrepreneurs, provides a bit of insight as to why in this excerpt from

Filed under: Buying Power of Women, Female Business Owners, Marketing to Women, Women and the Internet | Comments Off on The Top Female Entrepreneurs in Business Today

Happy Women’s Day! Now…Go Think Like a Man. #BicFail

Posted on August 14th, 2015 by sheconomy

GUYS, if you are considering a popular (albeit somewhat over-used) empowerment message for women in your next marketing campaign, please take note: Women do not aspire to be a man, act like a man or think like a man, but merely to be respected as a human. Bic found this out after posting the above ad to their Facebook page on National Women’s Day in South Africa. In response to the immediate backlash from hundreds on social media, the ad was quickly removed along with all of the irate comments and replaced with an apology. Or rather, their “first” attempt at an apology: We would like

Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Comments Off on Happy Women’s Day! Now…Go Think Like a Man. #BicFail

Because Digital Has Put the Customer in Charge, Brands Are Now Redefining Ad Agencies

Posted on August 10th, 2015 by sheconomy

“Advertisers all over the world are putting their business up for review,” according to Nick Manning, Chief Strategy Officer of Ebiquity, “They recognize that the world has changed, and they’re looking for agency partners who can unlock the new communications landscape in all its manifestations while being responsible, professional business partners.” THE PATH FORWARD: Marketing’s Outlook Into the Digital Future is a whitepaper published in July 2015 by the CMO Council and Ebiquity. They researched the effect that the digital shift is having on CMOs and their agency relationships. While the complete findings can be found here, a few of

Filed under: Effects of recession, Social Media, Web 2.0 | Comments Off on Because Digital Has Put the Customer in Charge, Brands Are Now Redefining Ad Agencies

Thanks to Social Media, #CecilTheLion Has A Voice

Posted on July 30th, 2015 by sheconomy

And The Hunter Becomes The Hunted If for any reason you still question the power of social media and it’s impact on business, just ask Walter Palmer, the dentist from Minnesota …well, that is if you can find him. Palmer, who earlier this month killed Cecil, one of Africa’s most famous and beloved residents of the Hwange national park in Zimbabwe was exposed on Tuesday, July 28th. Before the day was out, he was forced to remove all of his social networking sites including Facebook and Twitter, take down his River Bluff Dental website and close his doors after an onslaught of massive attacks from around the

Filed under: Social Media, Uncategorized | Comments Off on Thanks to Social Media, #CecilTheLion Has A Voice

Women In Automotive Are Re-Paving The Industry That Has Only 17% Female Employees

Posted on July 28th, 2015 by sheconomy

There is no denying that women are rapidly becoming a force to be reckoned with if you are in the business of selling cars. In fact, there are a lot of businesses who have become more open with employment and recruitment, looking for the best employee by using skills tests and pre-employment assessments (Click here to Learn More) and it seems as if the car industry is no different when it comes to this type of involvement. Just a few of the reasons could be that women now hold more driver’s licenses than men – 105 million women, compared with

Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Women and Customer Service | Comments Off on Women In Automotive Are Re-Paving The Industry That Has Only 17% Female Employees